Logo

In Depth

Jon Stewart and Bill O’Reilly on ‘The O’Reilly Factor’ February 3, 2009, Part 1

Watch the latest news video at video.foxnews.com This part one interview of Feb. 3 continues if you click here.

Papa John’s Has a 30-Second Spot In the Super Bowl, But it Didn’t Buy the Air Time From CBS or Any TV Stations

Emily Bryson YorkAdvertising Age Papa John’s has found a back door to the Super Bowl: The chain will run a 30-second spot just before halftime for the latest installment of its "Papa’s in the House" campaign — but its check…

Here’s What Joe Abruzzese, Ad Sales Executive Extraordinaire, Did That Changed the Ad Game

In 2002, Joe Abruzzese, then the top ad sales executive at the Tiffany Network, CBS, did a most extraordinary thing. He jumped to cable, taking the helm for ad sales at Discovery Communications. As one top media agency person told…

Index to Stories for our Special Report: TVWeek’s ‘Cable TV Programmer of the Decade,’ Discovery Communications

To read our introduction to this special report, "Cable TV Programmer of the Decade," click here. To read our interview with Discovery President and CEO David Zaslav, click here. To read our interview with Bruce Campbell, President, Digital Media and…

Clark Bunting, President and General Manager, Discovery Channel

"Our business is based on our ability to track an audience, make sure that we are consistent with the brand values and the company as a whole, bring in advertisers and make sure the cable affiliates say, ‘You know what,…

Eileen O’Neill, President and General Manager of TLC

We certainly want to grow our ratings. We’re going to have some challenges with ‘Jon & Kate’ off-the-air. We’re very mindful of that. TVWeek: So what do you consider your biggest challenge? And what do you feel was your biggest…

Longform Ads Pull in Revenue but Raise Ethics Questions

By Jon LafayetteThe package is presented like something you’d see on the local news rather than like a traditional infomercial. Sometimes it resembles a lengthy feature story; other times it’s an interview with a local doctor or businessman, or a…

Gwen Ifill: A Journey From Print to Network to Pubcasting

Gwen Ifill is the moderator and managing editor of PBS’ “Washington Week,” the longest-running prime-time news and public affairs program on television, and a senior correspondent for “PBS NewsHour.” In December, she also became one of the rotating co-anchors of…

Late Shift Affiliates Cheer Leno Reversal at NBC

By Jon LafayetteNews that NBC is moving Jay Leno back to 11:35 p.m. is good news for affiliates, whose late newscasts generally suffered during the network’s 10 p.m. experiment with the talk show in prime time. “I would say we…

11th-Hour Savior Appears for E&P

By Elizabeth Jensen The contraction in the print press took a shocking toll in December when one of the oldest and most-esteemed chroniclers of the story—the monthly Editor & Publisher—said it would itself cease to publish in the New Year,…