Cable’s audience share will surpass broadcast’s in the 2002-03 season, said Joe Ostrow, head of the Cabletelevision Advertising Bureau, at a Bear Stearns conference Friday in New York.But while the Television Bureau of Advertising’s Christopher Rohrs argued at the same…
Advertising & AgenciesFrank Brewer to VP, director of media, Affiliated Media Group, from media director. Also, Tim Ford to VP, director of finance, from director of finance; Bob Klenk to VP, director of sales, from national sales manager; and Joe…
Bill Livek wakes up every morning with a singular focus in mind-to help advertisers and agencies reach their target audience. That’s not an easy task in a fragmented marketplace, but Mr. Livek contends that one of the most effective means…
Speculation about NBC West Coast President Scott Sassa’s future with the network can now end.Mr. Sassa has been quietly telling associates he will depart NBC by June, a timetable that would keep him aboard through development season and the upfront…
AOL Time Warner is betting on broadband growth in 2002 the way it bet on a robust advertising market and economy in 2001-and that could lead to the same compromised end.The world’s largest media concern devoted much of its two-hour…
If programming for one market isn’t tough enough, try scheduling for 108 cities.But that’s exactly what Lynn Stephanian, senior VP of programming and distribution for The WB100+ Station Group, was planning at NATPE. Now as the broadcast company continues to…
NBC plans to incorporate a new slate of graphic elements into its Olympics coverage this month to emphasize the speed and edginess of events such as speed skating, freestyle aerial skiing and skeleton.Viewership of major sports by the coveted adults…
ALTV board votes to disbandAs expected, the Association of Local Television Stations board agreed last week to ax the organization, sources said. But no official announcement was planned before this week. Sources attributed the decision to the loss of key…
Sarah Whitcomb, left, Jim McGuire and Sofia Lidskog of the “Jeopardy!” Clue Crew at King World’s NATPE party.At left, King World’s Roger King, left, and Dr. Phil McGraw at NATPE. Above, “Wheel of Fortune’s” Harry Friedman, left, Vanna White and…
Title: Executive vice president, Fox Cable Advertising Sales. He was previously senior VP of national advertising sales at Discovery Networks.Recent interesting deal: “Negotiating bedtimes over the holidays with my nearly 6-year-old quadruplets!“Apart from that, we just closed our first major…