Title: Senior partner, associate director, national television, at MindShare USA.Recent interesting deal: “We recently completed a multiplatform, multiyear deal with a vendor that gives the client several sponsored promotions over the next two years. The partnership crosses national television, Internet,…
Starting Monday, Tribune-owned Baltimore Sun and Scripps-owned WMAR-TV, Baltimore, will launch a partnership in which they will share news content and eventually advertising.Advertisers will be able to buy ads with both at one time, and stories will be co-branded with…
Title: President and CEO, iVAST.Background: Mr. Broadwin joined iVAST, his third start-up, in the summer of 2000. He is one of the founders and the former CEO of OpenTV, which provides interactive television software. Trained as an engineer, he has…
NASA being grounded by FCCKey sources last week were all but pronouncing dead a request by affiliates of the Big 3 networks for a Federal Communications Commission investigation into alleged network abuses of their local partners. The chief reason: Agency…
Nathan Lane has committed to a CBS comedy project with writer-producer Jeff Richman. CBS is negotiating with 20th Century Fox Television to produce the comedy pilot titled “Life of the Party.” Mr. Lane and Mr. Richman are repped by UTA….
Newspaper critics love to rag on their local newscasts: the crime reporting, the graphics overkill, the idiotic sweeps stories, etc. Yet 150 million Americans tune in to them every week, far more than watch blue-chip network newscasts and cable news…
Chum TV adds enhanced content with WinkCanada’s Chum Television is adding enhanced content to four of its networks using Wink Communications technology. MuchMusic, MuchMoreMusic, CityTV and Star! will all have channel-specific enhanced content such as news on demand. Advertisers on…
Boston TV stations may not be welcoming Nielsen People Meters with open arms, but ad agencies are eagerly waiting for the service-which they say provides more accurate ratings information.Boston is the first local market in which Nielsen is ditching diaries…
For Jason Maltby, the past 12 months have been a time of exciting triumph and staggering tragedy.Professionally, the senior partner and managing director of national broadcast at MindShare US has been at the top of his game, negotiating great deals…
Posted Friday, Feb. 8, at 10:45 a.m. (PT); last updated at 3:40 p.m. Hollings plans hearing on EchoStar-DirecTV merger Sen. Ernest Hollings, D-S.C., chairman of the Senate Commerce Committee, plans to hold a hearing on the $26 billion merger of…