In Depth
Cable: Diamonds in This Year’s Upfront Rough
By Andrew HamppAdvertising Age A few high-rated cable networks and syndicated shows are emerging as diamonds in the rough that is this year’s upfront market, even compared with some of their broadcast competitors. NBC Universal’s USA and Turner’s TNT and…
NEW WORLD OF TV: Testing Granite’s Mettle: Reshaping Broadcast TV’s Boundaries Has a Price
[Editor’s note: Granite Broadcasting Announced on Aug. 11, 2009 that its Chairman and CEO, Don Cornwell, is stepping down. Don built Granite Broadcasting into the largest TV group in the country controlled by an African American. In this 2000 piece…
MTV Greenlights New Shows From Ashton Kutcher, Rob Hoffman, Johnny Pemberton, Renews Others
MTV FLIPS THE ‘SCRIPT’ WITH A MIX OF NEW PROGRAMMING INCLUDING SCRIPTED, REALITY AND COMEDY SERIES WHICH TAP INTO INTERESTS OF TODAY’S MTV GENERATION [This is a Press Announcement From MTV About its New Shows and Renewals] New York, NY…
In Today’s World of Increasing Ad Clutter, One Cable Network Learns The Art of Getting Viewers to Pay Attention to Ads
By Brian SteinbergAdvertising Age In October 2007, the executive team at the National Geographic Channel huddled together to figure out how their cable outlet was faring under a new ratings metric that measured how many people watched the commercials, not…
‘American Idol’ to Use Victoria Beckham, Katy Perry as Guest Judges in Abdul’s Wake
Fox’s "American Idol" will use a series of guest judges including singers Victoria ("Posh Spice") Beckham and Katy Perry until a permananent replacement for departing judge Paula Abdul is found, Fox Broadcasting Co. Entertainment Chairman Peter Rice told members of…
Is The Future of TV Viewing Through the Internet and Then Onto a TV, Computer or Mobile Device?
Dave Poltrack, CBS’s chief researcher, has come up with an interesting theory: that most TV shows will be streamed throught the Internet to be displayed on a variety of devices: TVs, computers, mobile devices. As media planners, if this comes…
At the TCA Summer Press Tour 2009, Here’s NBC’s Bromstad and Telegdy Questioned About How NBC’s Business Model is Evolving
Here’s reporter Verne Gay of Newsday questioning Angela Bromstad, president, primetime entertainment,NBC and Universal Media Studios and Paul Telegdy, evp, alternative programming and production, NBC and Universal Media Studios on how NBC is fundamentally trying to change how it operates…
Jay Leno, Uncensored, Uncut, on Everything From His Responsibility to Local Affiliates, to Why He Won’t Have a Lot of Music Acts Perform, to Why He’s Not Nervous. (His Answer to That Last One: Because ‘I’m Rich’)
By far the most buzz about the new TV season is NBC’s moving Jay Leno to an hour each weeknight at 10 pm in place of scripted programming. On Wednesday afternoon, Leno himself sat before the nation’s TV critics at…