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In Depth

When Faced With Placing Non-traditional Media on the Media Plan You Need to Ask Certain Key Questions; Plus—How Media Trading is Working in the U.K.

[Editor’s Note: Today’s Media Planner focuses on the how to handle things that are new. For example, there’s been talk for quite awhile about automated media trading. Many feel it’s a threat—and wouldn’t work anyway. In today’s piece from our…

Analysis: Ben Silverman–What Went Wrong at NBC, What He Hopes Will Go Right With Barry Diller

By Michael Learmonth  AdAge.com Ben Silverman is out after a two-year stint as co-chairman of NBC Entertainment, where he attempted to revive the fourth-place network with a mix of reality shows and nostalgia, like a failed remake of "Knight Rider."…

What is REALLY Going on With the Upfront and Why One of Our Most Esteemed U.S. Presidents was Wrong

This is based on a number of conversations I never had with some of the very top executives on both the buying and selling sides of the table, if you catch my drift. What’s controlling the slow-as-molasses-Upfront Marketplace is pure,…

The Top 5 Questions Media Planners Need to Ask

[Editor’s Note: It’s been a long-slow summer so far waiting out the Upfront, as the interview below with OMD’s Alan Cohen, courtesy Ad Age, attests. But before you get to that, we offer a most important article first. As planners,…

2009 Primetime Emmy Nominations by Category

Outstanding Voice-Over Performance American Masters • Jerome Robbins: Something To Dance About • PBS • Thirteen/WNET American MastersRon Rifkin, Narrator Family Guy • I Dream of Jesus • FOX • Fox Television AnimationSeth MacFarlane as Peter Griffin Robot Chicken •…

Full List of 61st Primetime Emmy Awards Nominations

The 61st Primetime Emmy Awards and 2009 Creative Arts Emmy Awards Nominees (Alphabetical, by category) Outstanding Animated Program (for programming less than one hour) American Dad • Sixteen-Hundred Candles • FOX • 20th Century Fox / Underdog / Fuzzy Door…

Raging Controversy: Time For Sports Programming to Move to C3 Ratings? At Stake: Fate of an $8 Billion Market

With a letter that went out to clients last week from Nielsen Media Research to its clients, there’s a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran…

“High School Musical” Star who Apologized for a Nude Pic Plays Hooker in New Film, Says She’ll be Wearing “Not A Whole Lot of Clothes”

Vanessa Hudgens, 20, star of all of Disney’s "High School Musical" TV and theatrical movies, has taken on a more adult role. She’ll play a hooker in the film "Sucker Punch." “I’m playing a character named Blondie and it’s set…

Here’s a First: Live Commercials in a Scripted Show

In what is believed to be a first for a scripted series, "Michael & Michael Have Issues" will feature live commercials during six of its seven episodes. The shows stars, Miichael Ian Black and Michael Showalter humorously wax poetic about…

Mark Mandala, Former President of the ABC TV Network, Dead at 72 TV Week

Mark Mandala, the popular former president of the ABC Television Network, has died at age 72. For more details, please click here. –Chuck Ross