Struggling Soaps Seek New Niche
Nets Work to Maintain Audiences, Ratings and Quality
In Depth
Where Is Hispanic TV on Web?
High-Media-User Latino Audiences Underserved by Industry So Far
CBS Seeking a Return to Form
Network Looks for Consistency, Ratings Over Quirky Shows
A Win-Win for ‘Biggest Loser’
Products Line Means Added Revenue
Guest Commentary: An Invitation to Advertisers, From Your Pals at the Networks
By Brian Steinberg TO: Our advertisers FROM: CBS, Fox, ABC, NBC and the CW RE: This year’s TV upfront You’ve been singing the same song for months: Money is tight. You want price rollbacks. You’ve got no reason to put…
Changing Lanes in the Media Game
Marketers Must Constantly Adjust in Order to Thrive in an Evolving World
Health in the Headlines
A significant number of breaking stories so far in 2011 have been about health and medical developments. TV viewers and newspaper readers have been bombarded by dramatic pictures and accounts of health implications of news stories around the world, from…
Keeping His Eye on Diversity
By Deborah Kaufman O. Ricardo Pimental, president of the National Association of Hispanic Journalists, is editor of the editorial pages of the Milwaukee Journal Sentinel, a position he has held since June 2004. Before joining the Sentinel, Mr. Pimental held…
2009 Hall of Famer: Ysabel Duron
By Deborah Kaufman A weekend anchor of San Francisco’s “KRON 4 Weekend Morning News” since 1992, Ysabel Duron is an award-winning journalist whose career began in the graduate-level television program at Columbia University in New York in the summer of…
2009 Hall of Famer: Juan Gonzales
By Deborah Kaufman A pioneer in Hispanic journalism, Juan Gonzales founded El Tecolote, a bilingual, noncommercial newspaper in San Francisco’s Mission District, in 1970. The newspaper has since become a community institution, giving voice to the community’s residents and providing…