Logo

In Depth

MyNet Announces Fall Lineup

“Are You Smarter Than a 5th Grader,” “Deal or No Deal” and “The Unit” are rounding out MyNetworkTV’s fall 2009-10 schedule, the network announced today. MyNet, which is moving away from original programming and toward a “programming service model” next…

Syndie Viewership Declines as Summer Nears

Syndication ratings slid south as warmer weather pushed more people away from their televisions during the week ending May 17th. As the third full week of the May sweep, levels of persons using televisions dropped by an average of 167,000…

3.1 Mil Households Still Unready for DTV

The number of TV households completely unready for the digital transition decreased to 3.1 million, according to Nielsen. The number represents 2.7% of TV households, down from 2.9% at the time of Nielsen’s last report two weeks ago, which stated…

TheWB.com Gets ‘Pushed’

TheWB.com has added another original series to its roster with “Pushed.” All 25 episodes of the thriller are now available on the Web site. “Pushed” revolves around a beautiful young model who seems to have it all—except for a husband…

Travel Channel President Younge Departing

Patrick Younge will be leaving his post as president and general manager of the Travel Channel, effective January 2010. Mr. Younge said he’d been planning since 2007 to return to London when his youngest child entered high school there. His…

Granada America Changes Name to ITV Studios

Reality powerhouse Granada America is getting a new name: ITV Studios, Inc. The company behind formats such as “Hell’s Kitchen” and “I’m a Celebrity…Get Me Out of Here” will immediately be rebranded to reflect its British owners, ITV Studios PLC….

Web Firm Gets Revved Up by TV Commercials

Maybe it takes a company rooted in new media to really love the things that old media, like network television, can accomplish. Web hosting and domain name company Go Daddy was the sponsor of ABC’s coverage of one of the…

DVR Research Institute Study: More Info Needed

When it comes to TV advertising there is, according to advertising executives (advertisers and agencies) that participated in a recent survey from the DVR Research Institute, no greater threat to effectiveness than the advent of digital video recorders (DVRs). The…

Spike Presents ‘Guys Choice’

NBA scoring leader Dwayne Wade, UFC heavyweight champ Brock Lesnar and comedian Sacha Baron Cohen are Spike TV’s kind of guys. Those men will be among the winners and presenters at Spike’s third annual “Guys Choice” awards special. “‘Guys Choice’…

Chart: Monthly Time Spent Watching Video

Even as people view more video on the Internet, the use of television in the home continues to increase. Nielsen’s recent Three Screen Report found that Americans watch more than 153 hours of TV at home and another three hours…