CBS made sure that advertisers and media buyers knew it was the No. 1 network, and the only broadcaster that showed growth this television season, in its annual upfront presentation at Carnegie Hall. The network also took pokes at both…
The search for the new president of the National Association of Broadcasters will be headed by Bruce Reese, president-CEO of Bonneville International Corp. Mr. Reese will chair the search committee, which also includes current members of the NAB executive committee….
Daisy Whitney’s New Media Minute
Traditional television remains the screen of choice for Americans, according to Nielsen’s recent Three Screen Report. The average American watches 153 hours of TV every month at home, the report found. That’s a 1.2% increase from last year. While Americans…
Tuesday night’s “American Idol” was the series’ lowest-rated final performance night ever. Last night’s episode drew an 8.3 rating/24 share among adults 18-49, according to preliminary Nielsen Media Research figures. About 23.1 million viewers tuned in to see Adam Lambert…
CBS is shifting first-year hit “The Mentalist” to Thursdays and slightly shaking up its Monday comedy lineup. The generally stable network is taking a couple of dice-rolls next season, though compared to ABC and NBC, it promises to be an…
Turner Broadcasting announced new original series projects with Steven Spielberg, Steven Bochco and Kevin James. Turner, which is crashing the broadcast networks’ upfront advertising sales week with a presentation of its own Wednesday, has been pumping up the amount of…
The CW has been working to find a place not only in the hearts of 18- to 34-year-old women, but also in the hearts of advertisers who target them. The network, which holds its upfront presentation in New York on…
Getting promoted to VP at Starcom isn’t the only big change in Magen Hanrahan’s life lately. She also recently got engaged, and that’s been a focal point for her for the last few weeks. Her fiancé isn’t in advertising or…
What could be geekier than being a fan of “Star Wars”? How about having a deep interest in knowing all about the technology used in making famous science fiction films? Science Channel calls its new series “Science of the Movies,”…