In Depth

‘5th Grader’ Tries to Outsmart Ad Skippers

Syndie Version of Game Show Arrives With Pod-Busters

Food Network Cooks Up Food2

Web Site Targets Adults 21-34 Using Social Media, How-to Videos

Subaru Set to Sponsor A&E’s ‘Africa’

History has signed up Subaru as the presenting sponsor of “Expedition Africa,” the highly anticipated series from Mark Burnett. Advertisers are interested in becoming part of popular programming, and Subaru’s sponsorship is integrated beyond the traditional 30-second spots that will…

Sweeps Makes Speedy Return

Shifted Schedule Keeps Syndies Hopping

Column: Broadcast TV: Going Mobile

The future of broadcast television is mobile. At least that was the message at the National Association of Broadcasters’ NAB Show last week in Las Vegas. While the 83,000 attendees at the annual convention—down about 20% from last year—encountered 3-D…

Editorial: Out of This Crunch Media Shall Flower

Until recently, the idea of a mass extinction in the media world was inconceivable. But now it’s hard times. And in hard times, media executives need to remember that the content they produce has value. How did the industry get…

Guest Commentary: Embracing Fragmentation: The Key to the Digital Age

Many pundits foresee audience fragmentation created by new digital media models as the potential downfall of the film and television industries. They contend the splintering of the audience will make it too difficult to charge appropriate transactional or subscription fees,…