NBC Universal has advice for marketers looking to reach women during the recession: Consumers now are looking for both value and optimism, and those messages are intertwined. With assets including cable networks Bravo and Oxygen and the Web site iVillage,…
Discovery’s new series “Weaponizers” is a little bit like Demolition Derby on steroids. Or maybe an oversized version of “Battlebots.” The object of the contestants on the show is to take an everyday civilian vehicle, such as a shuttle bus…
While some traditional news businesses, especially newspapers, are having problems, online sources of news are mostly booming. Newspaper online sites including those of the New York Times, Tribune Newspapers, McClatchy and the Washington Post, saw audience increases in March, according…
Former E! talent executive Jennifer Danska is jumping to RDF USA to become senior VP of development and current programming. RDF (“Wife Swap”) also has promoted Andy Lennon to chief financial officer, while Miranda Wang has been promoted to vice…
Daisy Whitney’s New Media Minute
MTV announced Tuesday that its series “The Hills” will return in the fall and said it has greenlit nine new shows. Star Lauren Conrad is leaving “The Hills,” but MTV said the drama continues in additional season-five episodes that will…
Swearing on television remains potentially punishable by FCC fines following a Supreme Court ruling that upheld the power of federal regulation over “fleeting expletives” in live broadcasts. In a 5-4 vote written by Justice Antonin Scalia, the court upheld a…
Fox is moving “Sit Down, Shut Up” to the back of the bus. The network has decided to shift the half-hour animated comedy to Sundays at 7 p.m., starting this weekend. The series had been airing 8:30 p.m. Sundays behind…