After 72 years and nearly 16,000 episodes, “Guiding Light” will end its network run on Friday, Sept. 18, CBS announced Wednesday. The show’s death on CBS had become apparent after word emerged that the network was actively deciding on its…
The American Federation of Television and Radio Artists and the Screen Actors Guild have reached a tentative contract agreement with the American Association of Advertising Agencies and the Association of National Advertisers. The new three-year deal, agreed upon unanimously, includes…
People watch a lot of commercials. That’s one of the key findings of the $3.5 million study by the Nielsen-funded Council for Research Excellence. These days, the 30-second spot is under attack, both from digital video recorders, which allow viewers…
Not all stories about animals are warm and fuzzy. A special episode of “Animal Cops: Philadelphia” airing April 27 takes a look at puppy mills, which churn out dogs for profit, without consideration of the quality of life for the…
Every one of the top 10 advertisers spent less in 2008 than they did in 2007, according to the Nielsen Co. Procter & Gamble continued to be the No. 1 spender despite cutting back by 19%. The complete list of…
As someone replacing a seer who has been looking at the future for a long time, Brian Wieser has the old adage about those who fail to learn from the past firmly in mind. Mr. Wieser last month was named…
Fox is getting back into business with Wanda Sykes, readying a new Saturday latenight series to be hosted by the comic. The network is expected to make the deal official as early as Wednesday, a person familiar with the situation…
WE is launching its first online original scripted series, “In Men We Trust ” The comedy, premiering April 1 on WEtv.com, follow a group of thirtysomething women as they date guided by a relationship guru played by Phoebe Jones. Seven…
CNN bled primetime ratings points in the first quarter of 2009 and Fox News Channel led the cable news networks on several fronts during a news cycle marked by the beginning of President Barack Obama’s administration and a global economic…
Dave Winfield has joined ESPN as a “Baseball Tonight” analyst, beginning April 5 on ESPN2. Mr. Winfield will work with host Karl Ravech and analysts Peter Gammons and John Kruk on Sundays and some Mondays during the Major League Baseball…