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Chart: 2008 U.S. Advertising Spending Down From 2007

Apr 1, 2009  •  Post A Comment

Every one of the top 10 advertisers spent less in 2008 than they did in 2007, according to the Nielsen Co.

Procter & Gamble continued to be the No. 1 spender despite cutting back by 19%.
The complete list of the top 10 follows.



Untitled Document


Company Jan.-Dec. 2008 Jan.-Dec. 2007 % change
 
(millions of $)
 
Procter & Gamble $2,848.2 $3,531.1 -19.3%
General Motors $2,117.7 $2,488.6 -14.9%
AT&T $1,662.7 $1,792.1 -7.2%
Verizon Communications $1,614.8 $1,636.3 -1.3%
Toyota Motor $1,555.0 $1,665.0 -6.6%
Ford Motor $1,416.1 $1,981.6 -28.5%
Johnson & Johnson $1,211.0 $1,280.1 -5.4%
Time Warner $1,077.4 $1,411.4 -23.7%
Honda Motor $1,016.6 $1,045.9 -2.8%
Cerberus Capital (Chrysler) $1,002.6 $1,456.7 -31.2%
Total $15,522.1 $18,288.8 -15.1%
       

Source: The Nielsen Co.

Note: Data does not include Internet or B-2-B Spending


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