There’s an early glimmer of hope that this year’s Oscar ratings won’t be quite as bad as some prognosticators had feared. Accurate Nielsen numbers for Sunday’s Oscars won’t be available until later today, but in the nation’s biggest TV markets,…
421 Stations Made the Switch, With Few Difficulties Reported
Incentive Program Runs Out of Cash, Sends Shoots Scrambling
Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on…
Some online video producers are selling advertisements through Google’s Ad Sense for Video program at nearly three times the rates most creators say they’re earning on Google-owned YouTube. Online health information network Health Guru Media is realizing cost-per-thousand advertising rates…
Influential media blogger Jeff Jarvis’ recently released book “What Would Google Do?” suggests that businesses can look to the search giant’s success as an example of how to approach the future. But I think the key question for media companies…
The Screen Actors Guild Saturday rejected the “last best” contract offer from media companies, dissolving hopes that a change in leadership at the union would produce a quick resolution to the labor dispute. SAG’s board voted 73% to 27% against…
CBS is staying in the Adam Carolla business, greenlighting a half-hour comedy pilot starring the comic/radio personality. Jimmy Kimmel’s Jackhole production banner, BermanBraun and CBS Paramount Network Television are behind the project, dubbed “Ace in the Hole,” according to a…
Networks Hope Stressed-Out Audiences Tune in for Simpler Entertainment
Channeling Larry King once again… CNBC’s Rick Santelli Rick Santelli, the CNBC blowhard who moronically lashed out at President Obama’s mortgage rescue plan last week in a much-publicized rant, certainly had every right to speak his mind as he did….