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Web Video Producers Note Higher Ad Rates With Ad Sense

Feb 22, 2009  •  Post A Comment

Some online video producers are selling advertisements through Google’s Ad Sense for Video program at nearly three times the rates most creators say they’re earning on Google-owned YouTube.
Online health information network Health Guru Media is realizing cost-per-thousand advertising rates of about $13 through Ad Sense for Video, said Joshua Silberstein, the company’s CEO.
Health Guru Media
Many Web video producers have said they earn CPMs of about $5 on YouTube.
While YouTube is home to 40% of all videos viewed on the Web, Google’s Ad Sense for Video can target video ads to niche sites.
Ad Sense for Video is the video equivalent of Ad Sense, the search advertising product that has made Google billions of dollars. With Ad Sense for Video, advertisers can purchase overlay ads to run on targeted video content across a range of sites. That lets an advertiser target sites in a specific subject area, such as fitness, gardening or pregnancy.
“Video Ad Sense is targeted by nature, so if we have a video on fertility or pregnancy, it will run on sites about those topics,” Mr. Silberstein said.
That’s better for the publisher and results in a higher CPM for all players involved, he said.
“Because the publisher is self-selecting the content, it’s a better return on investment,” he said.
Health Guru Media generates about 8 million views a month for its health videos across YouTube and other sites, with 250,000 coming from Ad Sense for video.
Google declined to comment.

12 Comments

  1. I went to their site and they didn’t have AdSense for video on the site, they are just using a Blip.TV player without any ads. Anyone know where we can see their AdSense for Video implementation?

  2. As a video produer I would like to know more about Google’s Adsense For Video. Where can I see how these ads work and where can I find more producers who are using Adsense For Video?

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