As the digital video recorder becomes a more important force affecting television programming and advertising, understanding how consumers use the gadget is becoming a bigger priority for media companies and media buyers. A new piece of research into DVR behavior…
Kelly Clark is working on something new and different. After running GroupM’s Europe business, Mr. Clark has returned to the U.S. as worldwide CEO of Maxus, the WPP unit’s fourth media agency network. Maxus is designed to help the company…
Before “American Idol” created singing sensations for the nation, NBC introduced America to the Monkees. The Monkees began life as a fictional band created by Bob Rafelson and Bert Schneider for a television pilot. They figured they could capitalize on…
The top 10 advertisers reduced their spending by 0.2% during the first nine months of 2008, compared with a year ago, TNS Media Intelligence reports. Among the top 50, spending dropped 2.1%. The following chart shows that among the top…
Cable providers are extending an olive branch to legislators concerned about confusion during the digital TV transition: They will not move any analog channels they offer to basic or premium digital tiers until March unless they also offer free converter…
Fox Business Network and Charter Communications have signed a deal that will expand Fox Business’ presence in the Midwest and Northeast areas. FBN will be added to the digital tier on Charter Cable starting Wednesday, extending the network to 200,000…
MTV plans to expand the amount of original programming on the network by launching a two-hour block of original programming on Sundays at 9 p.m. The network also is looking to air original shows at 9 p.m. on Mondays and…
MSNBC has named Washington correspondent David Shuster as the anchor of “1600 Pennsylvania Avenue.” Mr. Shuster began filling in as anchor on the show after David Gregory was named moderator of NBC’s “Meet the Press.” Mr. Shuster’s appointment is effective…
IFC has greenlit a second season of “Z Rock.” The first of 10 new episodes for the original semi-scripted comedy series will debut in June. The program also will be available on-demand in high definition prior to the premiere of…
Larry Fischer has been named vice president and general manager of independent cable rep firm Viamedia’s New York market. He will oversee Viamedia’s three sales offices in the New York DMA. Mr. Fischer joins Viamedia from SweetSpot.tv, where he was…