Fischer to Head Viamedia’s N.Y. Market

Dec 16, 2008  •  Post A Comment

Larry Fischer has been named vice president and general manager of independent cable rep firm Viamedia’s New York market.
He will oversee Viamedia’s three sales offices in the New York DMA.
Mr. Fischer joins Viamedia from SweetSpot.tv, where he was a media sales consultant. He also was president of Time Warner Cable Media Sales from 2002 to 2007.
“Larry brings over 36 years of industry experience to our organization,” Jeff Carter, Viamedia president-CEO, said in a statement. “Having him join our management team will prove very valuable for our clients and in particular our New York operations. His innate knowledge of the cable ad industry, track record of success and entrenchment within the New York market made him an ideal choice for this responsibility within the Viamedia organization.”

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