Logo

In Depth

Cable One Subscribers Could Lose CBS Programming

Negotiations between KPHO CBS 5 in Phoenix and Cable One have stalled, the station announced today. It is possible that Cable One will pull the signal of KPHO CBS 5, which would result in the loss of CBS programming and…

McCain to Visit ‘Letterman’

Sen. John McCain will pay a visit to CBS’ “Late Show With David Letterman” on Dec. 11. Sen. McCain’s appearance tomorrow night will mark his 14th visit to the program. It will also be his first visit since the presidential…

SAG Sets Strike-Vote Timeline

The Screen Actors Guild will mail strike authorization ballots to paid-up members on Jan. 2, and tabulate the returned votes on Jan. 23. SAG needs a 75% “yes” vote from returned ballots in order to authorize the national board of…

Hallmark Signs Nielsen to Track Cross-Platform Reach, Viewer Buying Habits

Hallmark Channel announced that it has become the first cable network to license the NielsenConnections Brand Target Audience Products, which track how many viewers are buying particular products. Hallmark also is the first to buy cross-platform measurement from Nielsen that…

DirecTV Brings Back ‘Wonderland’

DirecTV’s The 101 Network will air the critically acclaimed and controversial series “Wonderland” in its entirety beginning Jan. 14. The series about the lives of doctors at a New York psychiatric hospital aired for two episodes on ABC in 2000….

ABC, ABC Studios Feeling Urge to Merge?

With NBC moving to consolidate its network and studio operations, industry insiders are beginning to buzz about the possibility of other potential mergers—and there’s a growing consensus that ABC might be next. Knowledgeable sources inside Disney and ABC insist that…

‘Exterminator’ Seeks Killer Ratings for A&E

Looking to eat Animal Planet alive, A&E Network is launching a show that takes on out-of-place alligators, pet-eating bobcats and a stadium full of bats—and not the wooden kind. “The Exterminators” launches with 13 episodes starting Feb. 4 on A&E….

Big Spenders Watch and Shop

Hey, big spender! If only it were that easy during this recession-chilled holiday season to quickly identify consumers who have big bucks burning a hole in their pockets, and to reach them with targeted advertising messages. Experian Simmons decided to…

Strategy Key for MPG’s Kuehn

At a media agency, there’s strategy, and then there’s strategy. Coleen Kuehn, executive VP and chief strategist at MPG/Havas Media, says the agency’s media directors certainly are involved in strategic planning. But that’s in the context of running a business…

Chart: Most Watched vs. Most Discussed: Measuring Engagement

Networked Insights measures the way consumers have conversations about shows on the Web, whether by blogging, posting comments or simply reading comments. By measuring these interactions, Networked Insights can see which shows have the most online engagement. For the week…