Cable’s Great American Country has been drawling a sad song lately, but the Scripps Networks Interactive-owned channel expects to post record revenue in the fourth quarter, the company says. One of the more successful cable programmers, Scripps last month announced…
VOD Channel Staffs Up, Looks to Launch
Cable Marketers Compare Notes, Share Case Studies in Boston
On-Demand Push Takes to the Air
Campaign in Concert With Music Choice Enhances Appeal of Lesser VOD Offerings
On-Demand Campaigns for ‘Dark Knight,’ ‘Spider-Man 3’ Snare First-Place Honors
‘John Adams’ Proved Marketing Challenge
Besides the first-place winners in the CTAM On-Demand/Multiplatform Case Study Competition, three runner-up campaigns are being recognized at CTAM Summit ’08 in Boston this week: WWE’s Biggest Fan promotion, Cox Interactive on-Demand and Showtime’s “Dexter” and “Brotherhood” multiplatform sampling and…
Networks, Cable Outlets Know Kids Benefit If Parents Watch With Them
Rebranded Group Expands Mandate