Cable Companies Make Pitch for HD
Offering Everything From Lower Prices to Expanded Choice, They Aim to Please
In Depth
Multiple Choice: Derek Harrar
Comcast Reaches HD Goal Early
Price Conscious: TW Cable Touts ‘Free’
Increasingly Aggressive Promo Effort Pays Off
HD Spurs Cable’s Own Switchover
Out with the old, in with the new. That’s what cable companies will need to do over the next few years to increase the bandwidth necessary for more high-definition channels and video-on-demand choices in their effort to keep up with…
How Campaign Remade Media
Interactivity Kept Consumers Engaged
QuickTakes: How Would You Grade Broadcast Network TV Coverage of the Election?
How would you grade broadcast network TV coverage of the election? “The concept of ‘objective news reporting’ as we knew it from the ’60s is gone. News reportage has become advocacy, to the handicap of the audience. I give the…
Editorial: No-TV Experiment One Step on a Long Road
An ongoing experiment in TelevisionWeek has inspired dark mutterings among some of the TV industry’s cognoscenti and generated flaming comments on TVWeek.com. To wit, TVWeek writer/blogger/video maven Daisy Whitney decided to cut herself off from her cable and over-the-air TV…
Taking Bigger Share of Down Market
Shifting Media Plan to Web and TV Can Boost Buying Power and Impact
Guest Commentary: Reporters Take a Risk by Living Lives in Public
I never met Anne Pressly. Yet, as a news director for more than a decade, I shared the grief her newsroom has experienced at KATV in Little Rock, Ark. Ms. Pressly was brutally attacked and beaten in her home during…
CTAM: HD Panel Tackles Recession Marketing
With economic bad news dominating headlines, high-definition television executives are betting TV’s comfort factor will keep increasing demand for HD programming, according to a panel of industry powerhouses. The Cable and Telecommunications Association for Marketing kicked off its 2008 convention…