Mobile Marketers Rethinking Prospects for Advertising
Talk at Conference Highlights Medium’s Struggle to Be Understood
In Depth
P&G Still the No. 1 Spender on Ads
Top 100 Marketers Spent $97.8 Billion Globally in 2006; U.S. Portion Down
Media Buyers Look Beyond TV as Writers Strike Rolls on
Ad Execs See Cinema, Radio as Reach Alternatives
Editorial: In the Giving Season, It’s Time to Listen
It’s the message blaring at us from all sides this time of year: ‘Tis the season to give. There are some in the industry who would do especially well to heed those words. Let’s start with Federal Communications Commission Chairman…
Guest Commentary: Both Sides in Strike Must Bargain in Good Faith
I have been following this first-of-its-kind play-by-play media coverage of the Writers Guild of America strike in TelevisionWeek and the general media with pathetic fascination—as though I am passing a car wreck I can’t look away from or following the…
Most Engaging Shows Are Last Season’s Holdovers
New Series Not Yet Grabbing Viewers
QuickTakes: What do you think of the FCC potentially taking on the regulation of cable television?
“A leveling of the playing field seems inevitable. Agreement on how to calculate the true 70% penetration threshold trigger will be the subject of intense debate.” Steve Ridge, President, television and executive VP, Frank Magid Associates “Once they come up…
The Insider: On the Bright Side
The season in which even the prone-to-be-cranky Yours Truly seeks out and savors people and words and moments that touch and linger in the heart officially has begun. So, it’s out with the Scroogies and in with the Uppies as…
Democratic Candidates Won’t Cross Picket Lines to Debate
The Writers Guild of America strike in Hollywood and the prospect of a second strike by CBS News writers is starting to affect the presidential campaign. Former North Carolina Sen. John Edwards today announced he and wife Elizabeth are canceling…
Writers Strike News Roundup: Wed., Nov. 21
L.A. Economy to Take Hit From Strike If the Writers Guild of America strike continues into next month, film officials have concluded that the Los Angeles economy stands to lose $21.3 million a day, the Los Angeles Times reports. The…