Print Pays at Brightcove
Company Finding Willing Partners
In Depth
Outrageous Folks Fuel 51 Minds’ Ideas
Building on VH1 Success, Producers Look to Broadcast Nets
Sponsors Jump on ‘Green’ Bandwagon
NBCU Launches Weeklong Initiative
The Insider: Low Blows, High Honor
No daytime industry event in New York is more fun than the annual luncheon at which the Center for Communication bestows the Frank Stanton Award on a powerful media executive and then kicks him while he’s up. Last week, the…
Viewer Interest High in ’08 Race
News Outlets Expand Campaign Coverage
NBC, Full Circle Plan, Integrated Comedy Series
NBC and Omnicom Group’s Full Circle Entertainment are developing a weekly hourlong summer comedy series based on “E,” Matt Beaumont’s 2000 novel that relies on a string of e-mails to tell the tale of fictional London ad firm Miller Shanks….
QuickTakes: Does sweeps still serve its purpose?
“Sweeps has always been a mixed blessing for advertisers in that it allows networks to focus their broadest-appealing programs into four months of the year. The introduction of commercial ratings by Nielsen will certainly have an impact on the relevance…
Sony to Sell Tennis Channel Ads
Sony Pictures Television has agreed to sell spots to national television advertisers on behalf of the Tennis Channel. Under the exclusive arrangement, Tennis Channel’s in-house ad department will work with tennis-related marketers to try to create other nontraditional integrated sponsorships…
Digital Dealmakers: Ashok Narasimhan
The player: Ashok Narasimhan, chairman, CEO and co-founder of July Systems in Santa Clara, Calif. The Play: July Systems bundles content for mobile phones, such as ringtones, video, wallpaper and news articles. Most of that content lives today on cell…