Agenda Offers Major Speakers
Clinton, Waters Top Show Lineup
In Depth
Moseley to Market History Channel
Dubuc Taps Cable Vet To Broaden Fan Base
Campaign of Distinction: Break the Addiction
MTV made a big commitment to the planet last year. Earth Day 2006 was the start of a daily public service announcement campaign that ran for a year. Called “Break the Addiction,” the spots included both big-picture messages on global…
Nets Place Bets on Wednesday Night Originals
ABC, Others Aim to Win Night From Reality Shows
Campaign of Distinction: We Share
PBS Kids Sprout holds the distinction of being one of the few networks that launched on video-on-demand before earning a linear berth. The network debuted in April 2005 on VOD and added linear distribution that fall. As a growing network,…
Quick Takes: What was your reaction to ‘United 300,’ the amateur film about Spartans fighting terrorists that aired at the 2007 MTV Movie Awards?
“It just stirs up trouble, and I think it’s offensive to everyone who witnessed 9/11 from their homes or on the island.” —Bill M. “Humor is a valid response to tragedy, especially in the 21st century, and especially when one…
Changes to Plan Can Prove Costly
Returning to Work Already Done Saps Media Team’s Forward-Looking Energy
In the End, It’s the Last Ad in a Pod They Recall
As more consumers start to use digital video recorders, the last ad in the commercial break could stand as a last refuge for worried advertisers. A new study from IAG Research, which measures viewers’ responses to TV ads and product…
Hispanic Upfront Likely Will Climb 7%
Telemundo Develops Ad-Free Telenovela; Unilever Works With Univision to Build Web-Based Show
Viral Video: Manager Goes Crazy
The setup: If you’re going to get kicked out of a baseball game, you might as well go down in a blaze of glory. Mississippi Braves manager Phillip Wellman was ousted from a minor league game on June 1 after…