Hispanic show gets weekly run

Apr 16, 2001  •  Post A Comment

News from the U.S. Census Bureau of a 60 percent increase in the country’s Hispanic population-a group with a purchasing power pegged at more than $500 billion-was more than enough to turn one monthly TV series into a well-cleared weekly.
Come fall, TWI’s monthly sophomore magazine show “Hispanics Today” will begin running as a weekly series, and additional changes are planned when the series begins its third season.
“Hispanics Today” is a joint venture between the U.S. Hispanic Chamber of Commerce and Trans World International, the television division of Mark McCormack’s IMG, the largest independent producer of sports programming in the world.
“The new census numbers have put a focus on the Hispanic community that clearly stations have responded to by airing this groundbreaking series,” said Ramon Rodriguez, chief operating officer of the U.S. Hispanic Chamber of Commerce. “As a result we decided that by making `Hispanics Today’ a weekly series, we could better serve the entire Hispanic community with stories, not just on business leaders, but on successes in entertainment, politics, sports and science as well.”
The series will add field reporters in its third season, tapping local station talent from around the country for regional stories. And the series will likely shift from a single-host to a co-host format.
“The U.S. census completely validated our successful run over the past two years as a half-hour monthly,” TWI Director of Syndication David Bulhack said. “It only made sense to bring it in next year as a weekly series, which stations have embraced with open arms by placing us in very prominent time periods.”
The series is now cleared on most of the NBC owned-and-operated stations, including the country’s top three markets, for a total clearance of 75 percent of Hispanic households.