Briefly Noted

Sep 2, 2002  •  Post A Comment

Clear Channel Television President Bill Moll named five of the station group’s executives regional VPs to help streamline the reporting structure. “It’s a way of simply getting our arms around nearly 40 television stations,” he said.
KCBA-TV and KION-TV General Manager Mark Faylor will oversee the North Coast Group consisting of Monterey-Salinas, Santa Rosa and Eureka in California and Eugene, Ore. Former Ackerley regional executive Steve Kimatian will oversee the New York Group stations in Albany, Syracuse, Rochester, Binghamton, Elmira, Ithaca and Watertown. Don Perry, of KMOL-TV and KPXL-TV, will oversee the Southwest Group stations in San Antonio, Tulsa and Wichita. Former Ackerley executive Dave Reid will oversee the Northwest Group stations in Bellingham, Wash.-Vancouver, B.C., and Fairbanks, Alaska. KSTU-TV’s Steve Spendlove will oversee the Central Coast Group stations in Salt Lake City and in Bakersfield, Calif., Fresno, Calif., and Santa Maria-Santa Barbara-San Luis Obispo, Calif. Mr. Moll himself will continue to have direct oversight of Clear Channel’s Continental Group of stations in Cincinnati, Little Rock, Memphis, Jacksonville, Fla., Mobile, Ala., and Harrisburg, Pa.
CBS, ABC to broadcast in HD
CBS Television last week said it will offer all of its 18 prime-time comedies and dramas in high-definition TV format in the 2002-03 season, with sponsorships from Zenith Electronics Corp. and Samsung Electronics America. CBS said this would be the fourth year the network has broadcast the majority of its prime-time schedule in HDTV. It also offers its current prime-time programming in HDTV. ABC also plans to broadcast all of its scripted series and theatrical movies for the 2002-2003 season in HD, an expanded commitment made easier by a partnership with Zenith, which is sponsoring the prime-time HDTV this fall. Zenith will get an on-air billboard mention at the beginning of the programs. ABC broadcast the majority of its lineup in HDTV last season.
Broadcast regulations under scrutiny at FCC
The Federal Communications Commission is expected to formally launch a wide-ranging review of its broadcast ownership rules on Sept. 12. Among the regulations that could be axed or relaxed in the wake of the proceedings is one that bars daily newspapers from buying broadcast stations in their market. Among the other regulations subject to scrutiny are the duopoly rules, which limit the ability of broadcasters to acquire a second TV station in many markets, and the national cap, which bars a single company from owning TV stations reaching more than 35 percent of the nation’s homes. At a news conference in June, Ken Ferree, FCC media bureau chief, said he hopes to conclude the review in time to recommend action on the regulations next spring.
Pax TV launching media campaign
Pax TV, beginning its fifth season this fall, has laid out a multitiered media campaign and promotional efforts for its 2002-03 season series premieres. The centerpiece of the promo campaign is “The Million Dollar Giveaway,” which Pax TV claims will put multiple cash prizes totaling more than $1 million into the hands of multiple winners throughout the country. Media elements include local spot radio, local spot cable, online, outdoor in up to 31 markets and national print ads in TV Guide for Pax TV’s new and returning series. Pax TV’s “Million Dollar Giveaway” will be promoted on more than 1,100 radio stations owned by Clear Channel Communications, with more than 1.6 million promotional announcements between Sept. 16 and Nov. 1.
Tennis Channel lands Wilson ad deal
The Tennis Channel, which plans to launch by the end of the year, has set its first original series, “No Strings,” a look at the lifestyles of professional tennis players off the court. The network also announced a charter advertising deal with Wilson Racquet Sports, a division of Chicago-based Wilson Sporting Goods. Financial terms of the multiyear advertising deal were not disclosed, but a TTC statement called it a “significant financial commitment by Wilson.” As part of the deal, shows will be developed to take viewers behind the scenes as new Wilson equipment is developed. Wilson and its distribution infrastructure will provide tactical marketing support for TTC. The first episode of “No Strings” will be a profile of Pete Sampras, the sport’s all-time leading money winner and one of the channel’s investors. Subsequent episodes include “Lindsay Davenport: No Strings,” focusing on the three-time Grand Slam winner, and “Andy Roddick: No Strings,” about the rising American tennis star.
Short takes
Quan Phung has been promoted to VP of comedy development at Fox Broadcasting Co., from director of comedy development. … Patricia Kiel was named executive VP of corporate communications and media relations at NBC, from head of communications at Sony Music Entertainment.