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Jan 13, 2003  •  Post A Comment

Johansen stepping down
After more than a decade guiding syndication’s top market through the highs and lows of the industry, National Association of Television Program Executives President and CEO Bruce Johansen appears ready to step down when his contract expires in April.
Sources say Mr. Johansen, who has been credited with keeping the organization afloat despite sharp economic crunches and changes in the syndication business, told staff members that he will move on following the NATPE convention next week.
A NATPE spokesman said no official decision has been made on Mr. Johansen’s future with the nonprofit organization. Mr. Johansen has served as head of the association since 1993.
Spot-less show for WB
Los Angeles-“Live From Tomorrow,” the young-skewing live variety/news/entertainment show slotted to be perhaps the first prime-time-broadcast network show without commercials, is nearing a deal with The WB, according to executives.
AdAge.com reports that two “marketing” partners, PespiCo’s Pepsi-Cola and Visa USA, have inked deals for the show, according to advertising executives.
Instead of traditional ads, each hour-long episode will work advertisers’ products or services into variety/news segments, both live and taped. Executives of The WB declined to comment.