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Mar 17, 2003  •  Post A Comment

OSCAR BUZZ IN THE AIR
The 75th annual Academy Awards ceremony, which is also the 50th anniversary telecast, will be presented Sunday evening on ABC live from Hollywood, hosted by Steve Martin, above. The show, which airs in about 150 countries, last year posted a 25.4 rating/42 share average in U.S. households with 41.78 million total viewers. For more Oscar coverage, including plans for the first HDTV broadcast, see Page 8. And for a sweet look at what viewers at the New York Oscar party will be having for dessert, see Blink on Page 2.
MIP TV GEARING UP
Although attendance may be dampened by the prospects of a war, the 40th annual MIP TV takes place on the French Riviera for five days beginning March 24. Located in the Palais des Festivals in Cannes, MIP started as a market for broadcasters to buy and sell TV shows and movie packages. It now also includes cable, satellite, online, home video and advertising, as well as buying and selling show formats.
DOWNSTREAM TO YAHOO!
This week Yahoo! announces a new subscription service that will stream live TV shows, news, sports and more under the brand name Yahoo! Platinum. Among the first events to reach cyberspace will be 56 games from the NCAA men’s basketball tournament known as March Madness, up to, but not including, the Final Eight. Subscribers can also pay to get extra content from Survivor and American Idol, as well as programming from ABC News, CBS MarketWatch, CNBC, Discovery and others. The video images are “VHS quality,” said Yahoo! Senior VP Jim Moloshok.