Magna Global’s presence on TV growing

Apr 21, 2003  •  Post A Comment

TBS’s House Rules show represents 13 of the 24 hours of programming that Magna Global Entertainment, Magna’s advertiser-supported program-development arm, expects to see on television this coming season, according to Robert Riesenberg, executive VP and director of the programming unit, who brokered the TBS-Lowe’s Home improvement Warehouse series deal with Linda Yaccarino, general manager of Turner Entertainment Sales.
In addition to the 13 hours on air that Rules represents, MGE, which also midwifed the deal between Johnson & Johnson and TNT that resulted in the three-year Johnson & Johnson Spotlight Presentation original movie franchise, will have six hours of The Restaurant, from Survivor’s Mark Burnett and Reveille, on NBC; two more two-hour TNT Johnson & Johnson Spotlight original telefilms, including Wilder Days, starring Peter Falk, which will air in 2003, and A Winning Season, a time-travel fantasy about a little boy who finds a rare baseball card and meets a baseball legend, which will air in 2004. There is also a Coors-sponsored concert special from Red Rock, Colo., with such hot rock acts as Corn, but the network is still to be determined.