“Cable programs can push the envelope of edginess, with shows that are risky, provocative and daring. Production dollars in broadcast allow for programs that feel `bigger,’ are more promotable and appeal to a broader demo.”
Ray Murray, president, Banyan Productions
“Although many cable programs have a narrow audience appeal, their overall production quality is strong. Viewers seek out dynamic programming wherever it comes from.”
Gene Steinberg, VP, programming,
Cascade Broadcasting