Cookson: WB’s Digital Enforcer

Aug 18, 2003  •  Post A Comment

Name: Chris Cookson
Title: President, Warner Bros. Technical Operations
Background: Mr. Cookson was promoted to his position in mid-July and will continue to serve as chief technology office for the Warner Bros. Entertainment Group of Companies. He joined the company in 1992 and has been executive VP of Warner Bros. Technical Operations for the past six years.
Protecting Copyright: “The No. 1 issue that takes most of my time has been the implication of digital technology for our industry. The good news is it enables us to do a lot of really cool things like create DVDs, but it creates the opportunity for other people to be distributors, like individuals or companies, to rip off a DVD. It’s becoming pretty easy for people to become a distributor in such a way.”
Toeing the Line: “If you look at what happened to the music business, there is tremendous trafficking in audio-visual content without authorization or compensation that has serious ramifications on the ability to continue to make that stuff. So we are trying to find ways to make it clear what’s permitted under copyright and what’s not. Do you need an absolutely clear prohibition or a line that encourages people to act in an honorable way? We spend a lot of time looking at different encryption. The best tools available for encryption today will most likely be beaten by tools available tomorrow.”