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‘eBay-TV’ Getting a Shape Up for Fall ’04

Aug 18, 2003  •  Post A Comment

Sony Pictures Television is revamping its lineup for “eBay-TV,” which is being developed for fall 2004.
The distributor has reshot the pilot and added veteran television broadcaster Ahmad Rashad as co-host. Mr. Rashad joins the previously announced Molly Pesce to form the on-air team for series. In addition to co-hosting “eBay-TV,” he will continue to serve as host and executive producer of “NBA Inside Stuff” and will continue in his role as a profile and feature reporter for ABC Sports and ESPN. Mr. Rashad also will return as host of ABC’s “Celebrity Mole” this fall.
“Ahmad Rashad is an instantly identifiable television star whose versatility as a broadcaster makes him the perfect choice for `eBay-TV,”’ said Russ Krasnoff, president of programming and production at SPT. “He’s great at the big celebrity interviews and also has the sensibility to talk to `real people’ about their unique stories.”
Mr. Rashad and Ms. Pesce recently went before the cameras to shoot original material for the show’s pilot at the series’ new location, The Grove, an outdoor entertainment and retail marketplace in Los Angeles.
With stations already running auction software that links their station with eBay, the vast Web site, sources said sales continue to progress as the distributor fine-tunes the show.
The strip is designed to add a new dimension to daytime television by creating a whole new genre of television programming, bringing the excitement of eBay’s online marketplace from the computer to the television screen through compelling stories about people who embody the spirit and qualities of the eBay community.
“The series will cover pop culture, news features and entertainment as well as [have] interesting and inspirational stories about ordinary people and well-known personalities,” said Melanie Chilek, senior VP, development and syndicated programming, SPT. “There will be how-to segments on everything from bargain shopping for the home and family to becoming a better overall consumer and discovering hidden treasures in the attic or garage.”
Mr. Rashad has been executive producer of “NBA Inside Stuff” and NBA Entertainment-produced specials since March 1998. He has been host of “NBA Inside Stuff” for 13 years, for NBC and now ABC. He is also part of the ESPN/ABC NBA broadcasting team, providing features for both networks and appearing on location at game sites for ABC Sports’ pregame show. Mr. Rashad’s work also appears on ESPN’s “SportsCenter,” “NBA 2Night,” “NBA FastBreak” and other studio programming.