Brogliatti Upped at Warner Bros.

Jul 19, 2004  •  Post A Comment

Barbara S. Brogliatti, who has shaped public opinion about many of the defining personalities and issues of TV for the past four decades, has been promoted to executive VP and chief corporate communications officer of Warner Bros. Entertainment. She will continue to report to Barry M. Meyer, chairman and CEO of Warner Bros. Entertainment, who made the announcement.

Ms. Brogliatti will continue to head up Warner Bros.’ press activities, serving as the company’s official spokesperson and chief press officer; handling the corporate press; dealing with industry issues and public affairs, as well as regulatory, civic, legal and business issues and strategic, internal and crisis communications; plus the perception of the studio and its assored icons and brands.

“Barbara is one of the most respected and talented public relations executives in the industry,” Mr. Meyer said. “Her expertise, experience, instincts and breadth of knowledge have made her an integral part of our most senior management team for nearly a decade. This promotion is just one way of acknowledging her numerous contributions not only to Warner Bros. and Time Warner, but also to our industry as a whole.”

Ms. Brogliatti serves as the official press strategist and spokesperson for the Alliance of Motion Picture and Television Producers (AMPTP) during its contract negotiations with the industry guilds (WGA, SAG/AFTRA, DGA). She also heads the Motion Picture Association of America’s (MPAA) public relations and educational task force focusing on intellectual property protection and anti-piracy initiatives.

Ms. Brogliatti most recently was senior VP and chief corporate communications officer for seven years. She was previously senior VP for worldwide television publicity, promotion and public relations, a post to which she was promoted in January 1995, a move that added worldwide responsibilities to the position she had held since April 1992.

Ms. Brogliatti’s career has included overseeing the publicity for such series as “All in the Family,” “Mary Hartman, Mary Hartman,” “Dallas,” “Full House,” “Friends” and “ER,” as well as the launch of The WB Television Network.

She was in charge of press and marketing for “America: A Tribute to Heroes,” the widely telecast TV concert that raised some $150 million in pledges to help victims of the Sept. 11, 2001, terrorist attacks on the United States. She also was the top communications strategist for the Coalition for the Repeal of the Financial Interest & Syndication Rule, an industry group made up of all studios and producers.

Ms. Brogliatti came to Warner Bros. in 1990 via Lorimar Telepictures (which was acquired by Warner Communications Inc.), where she had been in charge of corporate communications and investor relations since 1985. Prior to Lorimar, she spent some 11 years with Norman Lear’s Embassy Communications/TAT/Tandem, where she oversaw publicity, promotion and advertising worldwide. After graduating from UCLA, Ms. Brogliatti began her career in show business at the CBS Television Network.