Fox to Launch Reality Network

Jul 15, 2004  •  Post A Comment

Fox Cable Networks Group will launch a reality-themed cable channel in early 2005, the company announced Tuesday. The decision pits the new network, called Fox Reality Channel, against the soon-to-debut Reality Central (which announced distribution deals with Insight and Mediacom earlier this year) and Reality TV (currently carried on the DISH network).

Fox Reality Channel will feature original reality content and repurposed shows from Fox broadcast network efforts.

“Our combination of in-house studios, networks and distribution companies have all enjoyed tremendous success with the form,” said Anthony Vinciquerra, Fox Networks Group President and CEO. “It was never so much a question of whether we might take this next step and launch a dedicated reality channel. It was only a matter of when.”

The move can be considered an assault on the aspirations of Reality Central, which has struggled to gain distribution in the difficult start-up climate. Reality TV, on the other hand, is the stateside version of a successful European channel and defines reality programming more along the lines of “COPS” and caught-on-tape shows.