Spike TV Announces Biz-Themed Reality Series

Jul 23, 2004  •  Post A Comment

Spike TV announced an “Apprentice”-style reality series from LivePlanet, the production company founded by Ben Affleck and Matt Damon, at the cable portion of the semiannual Television Critics Association press tour Friday.

“American Start-Up” is a 10-episode series in which eight business ventures will be given $50,000 in seed capital, then compete to take their performance “to the next level.” Each week, a boardroom panel will boot one business from the competition.

“All over America, every day, millions of small businesses duke it out for survival — and the stakes are huge,” said executive producers Larry Tanz and Sean Bailey in a statement. “‘American Start-Up’ shows real challenges — not staged competitions — faced by young entrepreneurs in their actual businesses. Seeing them put their livelihoods on the line week to week vying for the chance to achieve a life-changing investment in their dream will inspire and entertain.”