Twentieth Century Fox Will Sponsor ‘Knievel’

Jul 26, 2004  •  Post A Comment

Twentieth Century Fox has agreed to be the sponsor of the TNT original movie “Evel Knievel,” as well as the live telecast of Robbie Knievel’s motorcycle jump from the former USS Intrepid in New York City. Twentieth Century Fox also is partnering with TNT to promote the Aug. 13 theatrical release of “Alien vs. Predator.” Twentieth Century Fox’s integrated sponsorship includes co-branded promotional tune-in spots, on-air advertising and online integration. The co-branded tune-in spots, promoting both TNT’s original movie and the Knievel live event, will integrate footage from “Alien vs. Predator” with footage from “Evel Knievel.” In addition, Twentieth Century Fox will receive signage on the former USS Intrepid to promote “Alien vs. Predator.”