ABC.com to Offer ABC On Demand

Aug 12, 2004  •  Post A Comment

Based on the success of the ABC News Now broadband news video offering, ABC.com has followed the footsteps of its news sibling with a broadband entertainment product. ABC.com said its Web site now includes video segments from “The View,” “Jimmy Kimmel Live” and “Extreme Makeover: Home Edition” and a recap of soaps “General Hospital,” “One Life to Live” and “All My Children.” The content is available to RealNetwork’s SuperPass subscribers. SuperPass is a service of RealNetworks offered at $9.95 per month. The new broadband programming is called ABC On Demand and ABC selected the shows for the initial rollout because they are among the most trafficked sections of ABC.com, said Harry Lin, VP, ABC.com. “‘Extreme Makeover: Home Edition’ is popular [on the Web site] without video, so it stands to reason it would be popular with video,” he said.

Mr. Lin added that ABC hopes to reach a new audience with the broadband content. RealNetworks has more than 1.4 million subscribers to its subscription services (including SuperPass), who primarily are high-income early adopters with broadband access. That’s an audience that ABC isn’t terribly successful in reaching on-air right now, so Mr. Lin hopes the online content can help draw a new audience for ABC.