Fox Television Studios announced Friday that Regina DiMartino has been named to the newly created post of executive VP, global marketing. Ms. DiMartino will report directly to studio President Angela Shapiro.

Ms. DiMartino most recently served as senior VP of marketing, advertising and promotion at ABC Family Channel, where she was responsible for the redesign and rebranding of the channel and Web site. She also served as senior VP of marketing and promotion for ABC Daytime, where she launched “Shop the Soaps” with Home Shopping Network and debuted “ABC Super Soap Weekends” at Disney’s California Adventure.