‘Letterman’ Surges in Overnight Ratings

Aug 9, 2004  •  Post A Comment

“Late Show With David Letterman” averaged a 4.1 household rating and an 11 share last week, the CBS late-night show’s best overnights average since the week of March 29-April 2 last spring.

Mr. Letterman’s lineup for the week — Pamela Anderson, former President Bill Clinton, Tom Cruise, Jada Pinkett Smith and Jessica Simpson — nudged “Late Show” to its closest competitive position with “The Tonight Show With Jay Leno” since the week of Feb. 21-25, 2000.

According to data from Nielsen Media Research, “Tonight’s” average in the 56 metered markets last week, 4.5/11, was the NBC late-night show’s lowest weekly average for original episodes in metered markets since Sept. 5-11, 1994, when it hit a 4.4/13.

An NBC spokesperson cautioned that overnight ratings frequently bear little resemblance to national ratings, which are due in later this week, and noted that it is hard to make historical comparisons based on overnights since the number of Nielsen’s metered markets has grown steadily since the 1990s.