Nielsen Revises Ratings Point as TV Households Grow

Aug 24, 2004  •  Post A Comment

Nielsen Media Research announced Tuesday that the total number of television households in the United States has grown to 109.6 million, an increase of 1.2 million television households from the 2003-2004 season.

The increase means a national rating point will now represent 1,096,000 TV households, or 1 percent of the total number of television households. The new estimates will take effect with the television week of Aug. 30 to Sept. 5, 2004.

This figure, which is projected to Jan. 1, 2005, will be used for the entire 2004-05 television season. The number of persons 2+ in television households is increasing by 2,350,000, from 275,580,000 in the 2003-04 season to 277,930,000 in the 2004-05 season.

Nielsen Media Research annually reports television household and persons estimates based on information from a variety of sources, including Claritas, the U.S. Census Bureau and Nielsen Media Research’s samples.