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Olympics Push NBC to Another Ratings First-Place Finish

Aug 24, 2004  •  Post A Comment

NBC had another stellar week, thanks to strong interest in the Olympics games in Athens. According to Nielsen Media Research, the network dominated the week of Aug. 16-22 with a total viewer number of 26.7 million, more than all five of its broadcast competitors combined.

NBC described its 9.5/27 rating and share in the adults 18 to 49 demographic as “Olympian,” with a 296 percent margin over second-place CBS (2.4/7), a 400 percent advantage over Fox (1.9/6), and a 459 percent lead over ABC (1.7/5).

The top seven shows of the week among viewers were all Olympics coverage, with the Thursday night lineup of women’s gymnastics, swimming and beach volleyball coming in first with a 19.3/32 rating and share. The highest-rated non-Olympics programming was CBS’s “CSI,” which came in eighth among viewers with a 7.6/12 rating and share. “Without a Trace” (6.5/10) and “CSI: Miami” (6.4.10) rounded out the top 10. CBS dominated the rest of the top 20, thanks to its reality entries, Monday comedies, news shows and procedural dramas. The only non-Olympics programming that wasn’t from CBS was ABC’s Sunday night airing of “America’s Funniest Home Videos,” which came in at No. 20 (4.4/8).