Passport Clears ‘Poker’ in 80 Percent

Aug 24, 2004  •  Post A Comment

Passport Entertainment has cleared “The Ultimate Poker Challenge” in 80 percent of the country, the distributor announced. “Ultimate Poker Challenge” is the first nationally syndicated poker effort, with amateur players competing against pros to win a cash prize.

The clearance rate for the weekly hour-long show includes Viacom- and Sinclair-owned station outlets. Viacom-owned KCAL-TV in Los Angeles and WBBM-TV in Chicago are among the stations on board. The show has not yet found a home in New York.

“Over 50 million people are estimated to play poker in the United States, yet no nationally syndicated show has opened its doors for the masses to take part in until now,” executive producer Dan Pugliese said. “What ‘American Idol’ did to music, ‘The Ultimate Poker Challenge’ hopes to do with poker.”