Time Spent With Media
*Media with **Media
support by consumers
1998 63.6% 36.4%
2003 56.4% 43.6%
2008 54.1% 45.9%
*Broadcast TV, radio, daily newspapers, consumer magazines.
**Cable and satellite TV, cinema, home video, interactive TV, recorded music, video games, consumer Internet, consumer books.
Source: Veronis Suhler Stevenson’s 2004 Communications Industry Forecast & Report