Wall Street Journal Moves Ahead With TV Program

Aug 5, 2004  •  Post A Comment

The Wall Street Journal’s conservative editorial board is taking another crack at television, this time with a weekly half-hour program, “Journal Editorial Report.” It will be produced by New York public broadcaster WNET-TV for PBS, which will offer the program for airing at 10:30 p.m. Fridays starting Sept. 17.

Critics say public broadcasting is turning up the volume on conservative voices with such programming as the new “Tucker Carlson: Unfiltered.” But executive producer Stephen Segaller said “Journal Editorial Report” will be “diverse in its content and its opinions.”

“Journal Editorial Report” will be hosted by Paul Gigot, The Journal’s editorial page editor, a frequent visitor to political talk shows and a former contributor to “The NewsHour With Jim Lehrer” on PBS.

“Editorial Report” reconstitutes a group that once gathered at a slightly earlier hour on Fridays on CNBC under the title “Wall Street Journal Editorial Board”: Mr. Gigot, deputy editorial page editor Daniel Henninger, economist Susan Lee and cultural commentator Dorothy Rabinowitz. They are expected to be joined by others who write for The Journal. CNBC canceled “Wall Street Journal Editorial Board” after a run of less than a year. It averaged 186,000 viewers during its last quarter.

In addition to the studio chat, said Mr. Segaller, each show is expected to feature a segment field-produced by news and documentary producers and correspondents not associated with The Journal. In the pilot, said the executive producer, the subject was outsourcing and the segment kicked off a roundtable session.

While he conceded that Mr. Gigot’s and The Journal’s political and editorial perspectives are well known, Mr. Segaller said, “We all recognize that to speak in a monotone is a way to drive viewers away. We are interested in a variety of voices.”