Another Down Day for ‘Pauley’

Sep 2, 2004  •  Post A Comment

The third day of NBC Universal’s new syndicated talk show with Jane Pauley was down from its Monday launch and Tuesday numbers.

According to Nielsen Media Research, “The Jane Pauley Show” scored a weighted metered market average of 1.8 rating and 5 share on its Sept. 1 primary runs, down from Monday’s 2.4 rating and 7 share performance and Tuesday’s 1.9/6, a 25 percent drop.

The Wednesday airing was down 28 percent from its lead-in and 22 percent below its year-ago time period number.

The show improved in New York, where its 11 a.m. airing on WNBC-TV grew from a 1.4/4 on Tuesday to a 1.7/5 on Wednesday. In Los Angeles on KNBC-TV at 10 a.m., however, “Jane Pauley” dropped from a 1.1/4 on Tuesday to Wednesday’s 0.9/3.

NBC Universal was quick to point out the show has performed well in a number of markets, including Atlanta, Seattle and St. Louis and Indianapolis, where it is up over its year-ago time period, and Minneapolis, Orlando, Fla., Charlotte, N.C., and Salt Lake City, where it is up over its lead-in.

“I think we are pretty happy with the show itself,” said NBC Universal’s Barry Wallach, president of NBC Universal Domestic Television Distribution to TelevisionWeek. “Is it where it needs to be after three days? Probably not, but it will evolve.”

Mr. Wallach also said low viewing levels, summer travel and the Republican National Convention made this week’s overall ratings weak.

“It’s so premature and so early,” he added.