Fox News Tops Big 3 in Convention Coverage

Sep 1, 2004  •  Post A Comment

Fox News Channel marked a milestone Tuesday when the cable channel outdrew each of the Big 3 broadcast networks’ coverage of the key speeches on the second night of the Republican National Convention.

From 10-11 p.m., when California Gov. Arnold Schwarzenegger and first lady Laura Bush spoke and the competition for viewers was the most ferocious, Fox News Channel averaged 5.2 million viewers, according to data from Nielsen Media Research. NBC News was a close second for the hour with 5.14 million viewers, followed by the hour-long reports by CBS News (4.44 million) and ABC News (4.28 million).

Meanwhile, in the cable-only race, Fox’s average for the 8-11 p.m. prime-time block was nearly 4.12 million viewers, followed by MSNBC with nearly 2.26 million viewers and CNN finishing third with nearly 1.18 million viewers.

For MSNBC that represented a 53 percent increase over opening-night coverage. For CNN, it was a night-to-night decrease of 4 percent.

PBS coverage Tuesday earned an average 1.9 household rating in 47 of Nielsen’s 56 metered markets. That’s up from a 1.8 rating Monday in 42 metered markets.