Pauley Softens in Second Showing

Sep 1, 2004  •  Post A Comment

NBC Universal Television’s heavily promoted new syndicated program, “The Jane Pauley Show,” dropped 21 percent from its Monday, Aug. 30 premiere ratings in its second airing Tuesday.

According to Nielsen Media Research, “The Jane Pauley Show” scored a weighted metered market average of 1.9 rating and 6 share on its Tuesday primary runs, down from Monday’s 2.4 rating and 7 share performance. “Pauley’s” Tuesday showing was also down 24 percent from its average lead-in, which came in at a 2.5 rating and 8 share. On Monday “Pauley” was up 4 percent over its year-ago time-period average, but on Tuesday it was down 17 percent.

From Monday to Tuesday the show was down 33 percent on New York’s WNBC-TV, where it got a 1.4/4 in its 11 a.m. time slot. On Monday the show scored a 2.1 rating and 6 share. In Los Angeles on KNBC-TV “Pauley” improved, getting a 1.1 rating and 4 share on Tuesday in its 10 a.m. time period, up from its 1.0/3 performance on Monday. In Chicago the show dropped 40 percent from Monday to Tuesday (2.0/6 to 1.2/3) in its noon time slot on WMAQ.

The show was heavily promoted during the Olympics and benefited from extended coverage on Ms. Pauley’s previous home, the “Today” morning show. So far, “Pauley” has faced little original competition, since most syndicated fare is in repeats or not yet premiered. The bulk of returning shows, including “The Oprah Winfrey Show,” “The Ellen DeGeneres Show,” and “Dr. Phil” as well as newcomers “Pat Croce: Moving In,” “Ambush Makeover” and talk shows from Larry Elder and Tony Danza, all premiere the week of Sept. 13. Tonight Ms. Pauley will be featured on a special edition of the prime-time news program “Dateline,” where she will discuss her battle with bipolar disorder.