‘Jack & Bobby’ Opens Strong With Women

Sep 13, 2004  •  Post A Comment

The WB’s new drama “Jack & Bobby” debuted Sunday night with 4.6 million viewers and a 1.7 rating and 4 share in the adults 18 to 49 demographic, down from last season’s time period premiere. But it was up substantially from last year’s female teen and key women demos.

According to Nielsen Media Research, Warner Bros. Television’s “Jack & Bobby” scored a 5.2 rating among female teens in the fast nationals, up 174 percent from the premiere of “Tarzan” last year. The show was up 13 percent in women 18 to 34 (2.6) and 50 percent in females 12 to 34 (3.3) from a year ago.

“Jack & Bobby” won the 9 p.m. hour among female teens and females 12 to 34, but came in third among women 18 to 34 with a 2.6/7, trailing the third run of “Deuce Bigelow: Male Gigolo” on Fox (3.1/8) and ABC’s “Extreme Makeover: Home Edition” (2.8/8).

Fox won the night in adults 18 to 49 with a 4.0/11, thanks to a 7 p.m. NFL overrun, a repeat of “The Simpsons” and “Bigelow.” NBC came in second in the demo with a 2.8/8 with its lineup of “Dateline” and the feature “The Perfect Storm.” CBS won the night among persons 2+ with 10 million for “60 Minutes,” a repeat of “Cold Case” and the second run of the TV Movie “A Painted House.” Fox came in second in persons 2+ with 8.9 million.