‘Medical Investigation’ Gets Good Prognosis for Fridays

Sep 13, 2004  •  Post A Comment

NBC’s new drama “Medical Investigation’s” Friday night time period premiere won the night in both total viewers and the adults 18 to 49 demographic, according to Nielsen Media Research. The show, which had a special premiere last Thursday in the 10 p.m. “ER” time slot,” brought in 10.79 million viewers on Friday and a 3.8/12 among adults 18 to 49. That’s a 30 percent increase in viewers over the 2003 Friday night time slot season premiere of “Boomtown” (7.77 million) and a 24 percent increase over last season’s premiere’s performance in the adult 18 to 49 demo (2.9/9).

“Medical Investigation” also won the night in adults 25 to 54 (4.7/13) and all key women demos. NBC had significant male competition from ABC, which aired the Florida State/Miami NCAA College Football game that had been postponed due to hurricanes.

“Medical Investigation’s” regularly scheduled competition, ABC newsmagazine “20/20” and CBS’s own medical drama “dr. vegas” are both scheduled to premiere Sept. 24.