Jesse Jackson Endorses LPMs

Sep 7, 2004  •  Post A Comment

Rainbow/PUSH Coalition founder and President Jesse Jackson has endorsed Nielsen Media Research’s Local People Meters (LPMs) as “a step in the right direction” for measuring a more diverse viewership. He made the endorsement in an open letter to his organization’s members madepublic today.

“Rainbow/PUSH has a tradition of fighting for inclusion and diversity in the television industry,” Mr. Jackson said. “We’ve advocated for the expansion of the participation of actors, producers and directors of color in the industry. We advocated for programming that reflects the experiences and themes relevant to communities of color. And when it comes to ratings we have sought the broadest possible sample and assurances that people of color are represented. That’s why we believe the Nielsen People Meter system is a step in the right direction.”