The continued performance of ABC’s “Lost” and a strong premiere for reality show “Wife Swap” made the network competitive in the adults 18 to 49 demographic Wednesday, but a “CSI” repeat and the second episode of “CSI: New York” led CBS to a win in the demo and total viewers.
According to Nielsen Media Research preliminary fast nationals, “Lost” won the 8 p.m. (ET) hour in adults 18 to 49 with a 6.2/18, down 9 percent from last week’s 6.8/20. “Lost” brought in 16.33 million viewers, eclipsing CBS’s second-place “60 Minutes,” which garnered 9.92 million. “Lost” also won its time period in adults 18 to 34, teens and persons 12 to 34.
At 9 p.m. NBC’s “The Apprentice,” which moved from its Thursday time period to make room for the presidential debates, won in the demo with a 6.5/16. A repeat of CBS’s “CSI” won the time period in viewers with 16.40 million, edging out “The Apprentice’s” 14.13 million.
UPN premiered “Kevin Hill” at 9 p.m., garnering a 1.7/4 in adults 18 to 49, up 31 percent from last season’s premiere of “Jake 2.0.” In its first half-hour “Kevin Hill” won the time period in female teens, before “The Apprentice” edged out “Hill” in the 9:30 p.m. half-hour (2.8/9 versus 2.6/9). The WB’s second episode of “The Mountain” was down 25 percent in persons 12 to 34 from its premiere (2.0/6 versus 1.5/4) and down 24 percent in adults 18 to 49 (1.7/4 versus 1.3/3)
Fox’s Wednesday night comedy block won the night in teens, while the second week of “The Bernie Mac Show” at 9:30 p.m. was down 4 percent in adults 18 to 49 from last week (2.2/5 versus 2.3/6).
At 10 p.m., “CSI: New York” won the time period in adults 18 to 49 with a 6.9/18, beating out NBC’s 5.0/13. ABC’s “Wife Swap” earned a 4.9/13 in the demo, up 49 percent from the premiere of “Karen Sisco’s” 3.3/9 last season.
CBS won the night in adults 18 to 49 with a 4.9/13, followed closely by ABC (4.8/13), NBC (4.7/12), Fox (2.5/7), and UPN and The WB (both 1.9/5).
CBS also won the night in total viewers with 15.12 million, followed by ABC (11.89 million), NBC (11.60 million), Fox (5.63 million), The WB (4.23 million) and UPN (4.12 million).
‘Lost’ Attracts Adults 18 to 49, but CBS Wins the Demo
Sep 30, 2004 • Post A Comment