NBC’s Proud ‘Pride’ Ratings

Sep 1, 2004  •  Post A Comment

NBC’s “Father of the Pride” debuted well Tuesday, winning the night among households and all the 18 to 49 demos.

According to Nielsen Media Research’s Fast National Ratings, the special commercial-free premiere of the DreamWorks Television CGI-animated series garnered a 7.0 rating and 13 share among households and a 4.7 rating and 13 share among adults 18 to 49. “Pride” beat out original episodes of CBS’s “Amazing Race” (5.9/9) and Fox’s “Trading Spouses” (4.8/8), as well as repeats of ABC’s “According to Jim” (4.5/7), The WB’s “One Tree Hill” (1.4/2) and UPN’s “The Player” (1.0/2).

“Pride” won the night among women 18 to 49 (5.3/14) and men 18 to 49 (4.1/12), and grew substantially over its lead-in, “Last Comic Standing,” which premiered in the time period with a 4.5 rating and 8 share in households. The season premiere of “Scrubs” did not fare so well, posting a 3.4/9 in adults 18 to 49, a 28 percent decline from its “Pride” lead-in.

“Pride’s” premiere was down 6 percent from last year’s season premiere of “Frasier” in the same time slot in the adults 18 to 49 demo (5.0/13 on Sept. 23, 2003). NBC is scheduled to rerun “Pride’s” debut episode Thursday at 9:30 p.m. and Saturday at 8 p.m.

Although CBS took a slight lead of 5.0/8 to win the night in households, edging out NBC’s 4.8/8 and Fox’s 4.3/7, the three networks were virtually tied in the adults 18 to 49 demo (3.0/8), with Fox skating by with a 3.0 rating and 9 share. ABC came in fourth for the night among households (4.1/7) and adults 18 to 49 (2.0/6).

CBS won the 10 p.m. hour with its convention coverage, garnering a 3.9/6 among households to NBC’s 3.8/6 and ABC’s 2.9/5.